Be honest when you list an item. Describe the item accurately. If there is a huge bald spot on the back of one of your big burly troll dolls that you have for sale, then say so! There will still be a market for your damaged doll though it won't go for as much as a mint one. However, you will spare yourself a ton of problems down the road, including negative feedback, item disputes, returns and chargebacks. Get enough of these, and you could get kicked off of eBay.
And if that isn't incentive enough to be honest, consider that you will actually be able to live with yourself. As much as I would like to get more for some of the items that I sell, I find the fact that I can sleep worth the price.
Again, treat others as you would want to be treated.
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